Exclusive Invitation - All-New BMW 7 Series (Model Year 2016)

Description

In 2015 BMW sent an invitation to select BMW owners for a never-before seen private unveiling of the new, ground-breaking 2016 model BMW 7-Series sedan. This unveiling was conducted across several metropolitan cities to select few BMW owners, who, I believe, were repeat BMW owners. The Dallas unveiling was held at a private residence in Highland Park (upscale residential neighborhood). I can only assume similar unveiling events in other cities were also conducted in a similar fashion.
The invitation arrived in a package containing a black box with the number seven (7) embossed in silver across one edge. Within the box lay an invitation card on top of a larger black card that covered the contents of the box. Underneath lay a video display that activated when the card that lay on top of it was removed. A video played an invitation by Ludwig Willisch inviting you to attend the unveiling.
This was undoubtedly a clever announcement for the arrival of the new 2016 NMW 7 Series sedan.
The video can be found on YouTube. Search for Exclusive Invitation - All New BMW 7 Series.
The video display, upon closer inspection, is battery powered and USB rechargeable.